The Importance Of Color

We all know how colors can help us in our art works. Sometimes, without color, our master pieces are lifeless. Although there are artworks that are more beautiful if left colorless, still color has a different impact and it adds on the meaning of what you are doing. Color enhances the beauty of your artwork and it enhances how one should look at it. In art, color directs people to the meaning of the form and structure of the art presented. But did you know that there are special reasons why color exist in our everyday life?

The importance of color to marketing
Marketing strategist use the color technique in order to catch the attention of potential buyers and consumers. They attract these people through colors so their products would sell. In a research conducted by Colorcom, it was revealed that 73% of sales in a store is made through the attraction of the customers in color.

  1. The importance of color to branding
    Colors dictate our identity, our brand especially when the business is already an established one. Color helps companies be recognized and be identified. The consumers have the ability to associate a certain color to a certain company. Colors help in creating your identity.
  2. The importance of color in enhancing the memory
    People have the excellent ability to associate colors to things that are remarkable for them. In paintings, colors do not just give life to the work. But color helps in creating memories of what you have seen on the canvass. With the help of color, it would be a lot easier to translate the visual object to your mind because the color enhanced what you can see.
  3. How powerful colors are?
    Colors are believe to be present in quality and impressive artworks. They help attract new customers if color is used as a marketing strategy. They help people remember the details of their art work.

How to draw your favorite object

For some, drawing may seem to be the most common and simplest activity to do with their pencil and paper. There are people who can draw everything and their talents are just so amazing, to mention, there are people who cannot even make a human-shape object on his canvass. These people who can draw a lot of things are really wonderful and amazing people. Although not all have the ability to draw, drawing can be studied. A person can learn how to make a good object out of their pencil and canvass. Once you are done learning how to draw, you can be an expert through regular practice. And once you master the basic strategies in drawing, you can draw every single garage door in Wichita, Tulsa and Oklahoma City.

So what are the basic drawing strategies and how can we apply it?


This may sound simple but this is actually hard. Carefully start with simple objects like fruits, kitchen utensils or rocks. Just carefully imitate the lines and the curves of each object. Learning how to draw things from the real-life would definitely help you develop the skill. The easier it is for you to draw the basic facial parts such as the eye, the lips, the nose, the ears, and the face shape, the easier you can draw them on paper without having a pattern. Be mindful when drawing because it has to be aligned with how the object looks like in real-life. Make sure to focus on the smaller details. It will be helpful if you would really start from the basic.


As mentioned, being good at drawing requires regular and constant practice. Make sure that you can repeat on your mid what you do on your paper and you can repeat on paper have you have in mind. It is proven that the more you draw often, the more you get better. It is just like you are making your hands used to the pressure of drawing your masterpiece. Start practicing with the basic shapes first then do the more complicated ones if you are sure that you can already draw any basic object. It is okay to draw circles, lines, and curves repeatedly before proceeding to more intricate and elaborated ones. Draw and draw these basic shapes until you are already comfortable drawing them.


Always be mindful of what you are doing. Make a rough sketch of the object you want to draw. This will help you picture what you want as a finish product. The rough sketch will also serve as your guide and your pattern in drawing. The sketch can be an outline or a basic shape that would tell you how the drawing should look like or how the object should be drawn. Always prepare your rough sketch as they will make drawing a lot easier and better. Be conscious when you are drawing the sketch because this will be your starting point.